Senara’s founders, Dr. Keith Kramer and his wife, Penny, have worked as a business team since opening Kramer Chiropractic in 2002. While growing the practice, the Kramers learned everything they could about the healing power of holistic and natural medicines and techniques. This led to adding health and healing guest services, from acupuncture and massage therapies to nutritional counseling and physical therapy to our wellness center. That meant further growth, including added staff and the need to build their spacious Senara facility.

With the move to their long-held “dream home for guests,” they also transitioned from operating under the Kramer name to Senara. The entire building and all of Senara’s services reflect the couple’s shared and passionate vision for how they can help others Live Life Well.

Both of them credit much of their business’s success to that shared vision, and the dedication each of them brings to their individual role in making it a reality. Dr. Kramer puts it this way, “My job is to take care of our guests’ health. And to focus on that, I need to know that everything else is taken care of, and that’s what Penny does.”

Dr. Kramer was introduced to the connection between hard work and business success at the age of four, when he started helping with the chores on his family’s farm in Iowa. He and Penny met at Iowa State University, their alma mater, and they married in 1995. After he graduated from Palmer College of Chiropractic, they moved to Peoria, where Dr. Kramer joined a highly-respected chiropractic group.

When he left the group to open his own practice and focus on helping others Live Life Well, Penny left her promising marketing career behind to join him in the family business, to devote her time and boundless energy to spreading the message about how to live a healthy lifestyle.

Their daughter, Grace, has been the center and light in their life since her birth in 2002. The Kramer family spends their spare time together and enjoys working out, reading and traveling. Dr. Kramer and Grace also “rock out” by learning to play guitar together.

To learn more about Senara’s background and our founders, check out this article in InterBusiness Issues.